Endurance Sports are a sponsors dream!
Since the early 1970‘s and into the 80‘s running a marathon was the greatest of physical challenges. For the better part of a decade now, an Ironman Triathlon has been viewed as the pinnacle
of the endurance world and certainly remains the worlds hardest one-day event. It continues to attract the attention of millions, and along with endurance sports in general, is now a truly
exploding market among corporate america. Endurance sports are considered the fastest growing sport on the planet! Even more than golf and second only to sailing, Triathlon boasts the most
affluent and impressive of all demographics with a median income of $167,784 and a higher education level with 86% having a college degree or higher.
These athletes are highly driven, success minded people who dream big, prepare meticulously and continually challenge themselves. Naturally a loyalty develops to the brands that help them achieve their goals, becoming as emotionally connected to the brand itself as the lifestyle itself. Endurance athletes are the dream client as brand loyalty plays a major role in their life.
Endurance sports, and Triathlon in particular, is a community filled with over-achieving like-minded people who are highly educated, wealthy, and driven to find the next challenge. They live an active and healthy lifestyle beyond the norm and are willing to do what ever it takes to accomplish those goals. Not to mention have an enormous purchasing power!
In working with sponsoring corporations, using professional athletes as the bridge, FMG uses both the traditional media as well as the social media in insuring the marriage between sponsoring companies and professional athletes brings about a clearly branded message to their end market, their end user.
Fairchild Management Group is a management consulting firm focused on the promotion and branding of profesional atheltes and the partnering of sponsorships. At Fairchild Management Group, outstanding service is at the heart of everything we do. We offer advice and support for every process and structure within your company – from short term measures to long term projects, from small and medium sized businesses to large corporations. We provide complete and sustainable solutions from A to Z. Over the past decade, experience and expertise have set us apart, earning a reputation for of unparalled success.